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The Ultimate Steak for the Ultimate Bachelor

Robinson’s Prime Reserve, known for its amazingly delicious steaks and meats, was honored to be involved in this year’s Esquire Signature Space project, Esquire SoHo. Esquire SoHo, the experiential lifestyle project of “Man at his Best” featured the world’s best products and brands in an ultra luxury penthouse in the vibrant SoHo neighborhood of Manhattan. This year’s Esquire SoHo apartment, deemed by The New York Times as the “Ultimate Bachelor Pad”, garnered one of the most unique, delicious and well-received installations to date; a Steak Bar featuring Robinson’s Prime Reserve Filet Mignon and NY Strip Steaks. Esquire, having recently won a National Magazine Award for its article The Esquire Almanac of Steak, wanted to showcase the best steaks possible. Robinson’s Prime Reserve met and exceeded that need, with rave reviews from guests. Please take a moment to view our video that showcases the apartment and our involvement with Esquire SoHo.

Esquire SoHo laid host to fundraising events benefiting:

- The Film Society of Lincoln Center

- VH1 Save the Music Foundation

- FasterCures

- Save the Children

- The Watermill Center

Attendees included America Ferrera, Vanessa Williams, Peter Sarsgaard, Becki Newton, Vera Farmiga, Mario Batali, Michael Moore, Allison Janney, One Republic, Gavin DeGraw, the Fray, Amber Riley, Rufus Wainwright and many other notable entertainers, business executives and industry professionals.

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